This post is a collection of podasts with Pia Silva of Worstofall Design. She teaches people how to “badass” their brand—which is also the title of her new book. It is a step-by-step guide to turning your expertise into profit with no startup costs teaches. You may read the first chapter and download the free accompanying workbook and checklist.
Keypoints include: how Pia & Steve went from $40,000 in debt working 100 hours per week, to making $500,000 in the next 12 months just selling their services, and without paying for advertising; how to stand out from the competition and stop being a me-too brand; how to stop chasing business, and instead focus on doing what you do best as a way to attract your ideal, top-tier clients; how to charge more than your competitors and still win the business; and how to price your services to achieve freedom.
Keypoints include: how Pia & Steve went from $40,000 in debt working 100 hours per week, to making $500,000 in the next 12 months just selling their services, and without paying for advertising; how to stand out from the competition and stop being a me-too brand; how to stop chasing business, and instead focus on doing what you do best as a way to attract your ideal, top-tier clients; how to charge more than your competitors and still win the business; and how to price your services to achieve freedom.